About Jonathan

Husband. Father.
Leader. Coach.

Though I wear many different hats, my commitment to each is the same: to embody the highest version of myself and help those around me do the same.

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Jonathan Hermida
Jonathan at Machu Picchu
Machu Picchu, South America
My Story

One Decision That Changed Everything

There's really only one decision I feel I've ever truly made in my life.

At 23, I quit a corporate job I had just been promoted into and took off to backpack through South America for a year.

Every "decision" before that felt like an unconscious unfolding — shaped by past traumas, societal expectations, and the avoidance of discomfort. Every "decision" after was more of a saying yes to the opportunities life was putting in front of me…opportunities for indescribable healing, growth and learning…than they were actual decisions based off careful analysis.

My Journey

The Highlights

Since that moment I've…

  • Lived on four continents and travelled to more than 50 countries.
  • Invested tens of thousands of hours and double the amount of money on coaches, retreats, courses, trainings, workshops, classes, seminars, books…you name it, I've done it.
  • Worked with corporate America (instead of in corporate America), running dozens of workshops for Fortune 500 companies.
  • Been a freelancer, business owner and entrepreneur, founding three businesses.
  • Facilitated a dozen retreats, run hundreds of online workshops, and started two podcasts.
  • Coached hundreds of executives, entrepreneurs, leaders and professionals.
  • Taught and mentored hundreds of aspiring coaches.
  • Become a husband, a father, and a homeowner.
The Full Picture

The Lowlights

Of course, those are the highlights. Since that moment I've also…

  • Lost my mom to cancer.
  • Dealt with family members struggling with addiction.
  • Experienced pain and hurt.
  • Felt lost, confused and depressed.
  • Doubted myself.
  • Had carefully thought out plans blow up in my face.
  • Made several business and personal mistakes.

All that I've experienced, acquired and accomplished has come from that fateful decision that young man made 16+ years ago. And for that, I'm eternally grateful to him.

Jonathan with his family

Miami, 2026

What Drives Me

Beyond My Family, Three Things Fuel Everything I Do

Creating deep and lasting impact. Building authentic connections. And embodying the kind of leadership I wish to see more of in the world.

These aren't just values I hold — they're commitments I live out in every facet of my work.

  • As an Executive and Leadership Coach, I help leaders and entrepreneurs show up with presence, purpose, and conviction — so they can make aligned decisions, inspire their teams, and build organizations that reflect their deepest values.
  • As a mentor and teacher to coaches, I help practitioners deepen their presence, grow their practice, and align with their calling.
  • As a facilitator and speaker, I bring authenticity, depth, and experience to create transformative experiences for organizations seeking real change.
  • As Managing Director of the Center for Transformational Coaching, I lead with heart and vision, stewarding a global team and learning community dedicated to transformation.
  • As a 3x founder, I've been intentional about building companies that matter — ventures rooted in meaning, service, and integrity.

What I've come to realize is that my capacity to create impact is inseparable from the inner work I continue to do. The more I walk this path — imperfectly, but wholeheartedly — the more I'm able to guide others on theirs. This is the work I live for.

Jonathan speaking
How I Work

The Pillars of My Practice

My work holds two things at once — enough depth to reach what's real, and enough ground to bring it into your life.

01

Presence Over Performance

True leadership emerges from being — not doing. I help leaders develop the capacity to hold complexity, ambiguity, and high stakes from a grounded, spacious interior.

02

Inside-Out Development

Lasting change begins within. Rather than overlaying new behaviors on old patterns, we work at the level of identity, belief, and embodied awareness.

03

Wholeness as Strategy

Your relationships, health, and inner life are not separate from your leadership — they are the foundation of it. Integration is the ultimate performance edge.

2,500+
Hours Coached
3×
Founder & Executive
13+
Years of Practice
19+
Years of Deep Inner Work
In Conversation

Jonathan's Story

In this special episode, the tables turn. Founder of the Center for Transformational Coaching, Leon VanderPol, interviews Jonathan Hermida, host of The Deep Coach Podcast and Managing Director of the Center, about his own journey of awakening, surrender, and impact.

Beyond 1:1 Coaching

Other Ways I Serve

Center for Transformational Coaching

I serve as Managing Director of the Center for Transformational Coaching — a global professional coach training organization dedicated to training coaches to work at the deepest levels of personal and spiritual transformation.

Visit CTC
The Deep Coach Podcast

The Deep Coach Podcast

I host The Deep Coach Podcast, where I interview individuals who've walked through profound transformational journeys — exploring the "before and during" of those often tumultuous seasons, and how they've emerged to impact the world through their presence and work.

Listen Now
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Jonathan is the embodiment of a true evolutionary leader.
Leon VanderPol  ·  Founder & Executive Director, Center for Transformational Coaching
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